^ "Exclusive Interview: Billy Woodford Founder of NoCopyrightSounds (NCS) - RouteNote Blog".Woodford, about the milestone, stated, "I’m immensely proud to have reached 1 million paid downloads, and believe this shows the growth and strength NCS has built over the years." He also commented that "The demand for fresh original music from Creators is enormous and growing daily." Artists Lee said "Similar to services with a freemium model, NCS provides both the option to enjoy music for free but at the same time also enables fans to support the music across paid services", asserting that the label releases music for free and also sells them. In 2017, NoCopyrightSounds achieved a milestone of over a million sales of digital downloads, despite releasing music for free.
The label was described by Forbes as "a YouTube-first label that allows indie creators to use and even monetize its music freely as long as they give due credit back to the content owners."
NoCopyrightSounds was started as a YouTube channel in 2011 by an "avid gamer" named Billy Woodford.
Starting as a YouTube channel, it reached 1 million paid downloads in 2017. NoCopyrightSounds ( NCS) is a British record label that releases royalty-free electronic dance music.
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